The baker behind the starterMy story
The hands—and heart—
behind every batch.
Hey y’all, I’m Haley — mama, sourdough baker, and the hands behind Simply Sourdough by Hales.
Simply Sourdough started long before I ever imagined calling myself a baker. As a mom of two little girls, I began paying closer attention to what I was bringing into our home and feeding my family. That journey led me back to simpler ingredients, more food made from scratch, and eventually, sourdough. What started as one small way to make something better for my own family became something I never could have planned.
Today, I get to make wholesome, handcrafted breads and baked goods for families throughout our community using thoughtfully sourced ingredients, choosing organic whenever possible and local whenever I can. Every recipe is something I want to feel good about serving at my own table, too.
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If you had told me when I first started making sourdough that Samantha — yes, my sourdough starter has a name — and I would eventually be making hundreds of loaves for families throughout our community, I probably would have laughed.
But somewhere between learning, experimenting, a few failed loaves, and a whole lot of flour, people started asking if they could buy what I was making. Slowly, this little passion project grew beyond my own kitchen table and into a business that has become such a meaningful part of my life.
Even as Simply Sourdough has grown, the reason behind it hasn't really changed. I believe good food starts with good ingredients. I use organic ingredients whenever possible while also choosing high-quality ingredients from local farms and businesses, including locally sourced milk, butter, eggs, maple syrup, and more. I don't believe choosing organic and supporting local have to compete. For me, it's about thoughtfully combining the best of both worlds to make simple, wholesome food for the people we love.
My girls are still at the heart of why I do this. They're growing up alongside this business — watching Mom mix dough, package orders, test new recipes, and turn something she loved into something bigger than she ever expected. And I hope, somewhere in all of that, they get to see what can happen when you take a chance on something you believe in.
Because at the end of the day, Simply Sourdough isn't really just about bread. It's about feeding people well, supporting our local community, and getting to be a small part of the everyday moments happening around your table.
From my kitchen to yours, thank you for letting me be part of your table.
With love,
Hales